Willoughby Well:
Your Practitoner and Guide
Meet Lianna Willoughby,
Complementary Medicine Practitioner | Certified Jin Shin Jyutsu Specialist |Holistic Business Consultant | Founder of Retreat East Co
Lianna Willoughby is a complementary medicine practitioner, certified in Jin Shin Jyutsu and a purpose-driven business consultant with 15+ years of experience empowering individuals and businesses to unlock their full potential.
She specializes in the ancient Japanese hands-on healing art that harmonizes the body’s energy to promote balance, vitality, and self-healing. Jin Shin Jyutsu is a practice rooted in simplicity and accessibility, requiring nothing more than gentle touch to restore the body’s natural energy flow. In a world where we’ve become increasingly disconnected from ourselves—turning outward for answers to life’s challenges—Lianna believes the most profound solutions are often found by tuning within.
The body holds innate wisdom, and Jin Shin Jyutsu helps individuals reconnect with this inner knowing, allowing them to rediscover balance, clarity, and resilience. Over the past eight years, Lianna has guided countless clients in releasing stress, easing chronic pain, recharging from burnout, and navigating emotional challenges. Through her compassionate one-on-one sessions, she creates a space for profound energy shifts and teaches self-help techniques that empower clients to sustain their well-being and embrace self-healing in daily life.
For Lianna, Jin Shin Jyutsu is not just a healing art—it’s a way of helping people return to themselves and uncover their natural potential for harmony and transformation. Lianna Willoughby discovered Jin Shin Jyutsu during a pivotal time in her life when stress and imbalance left her seeking solutions that Western medicine was not able to help her with. Experiencing its subtle yet powerful ability to provide stress and anxiety relief, she was inspired to begin a lifelong journey of studying and sharing this ancient Japanese healing art with the world.
As a part of this journey, in 2022, Lianna founded Retreat East Co, a 105-acre Catskills retreat offering the perfect space for intimate gatherings, healing experiences, and nature-inspired escapes.
Beyond her healing work, Lianna brings over 15 years of experience working with purpose-driven small businesses as a dynamic business consultant. She specializes in helping wellness practitioners and entrepreneurs take inspired action to create thriving, values-aligned enterprises. Her approach blends strategic expertise with collaborative coaching, providing actionable guidance on sustainable operations, growth strategies, and aligning vision with purpose. Lianna empowers her clients to clarify their goals, overcome challenges, and build businesses that reflect their mission while expanding their impact.
At times, creatives and healers may feel overwhelmed with operating their businesses, and Lianna brings her energetic, uplifting approach to help transform strategy and operations into something simple, engaging, and enjoyable. Whether it’s streamlining workflows to free up time, brainstorming creative solutions, or building strategies that align with her clients’ values, Lianna makes the process feel purposeful, exciting and fun.
Just as Jin Shin Jyutsu restores harmony to the body, Lianna approaches business consulting as a way to harmonize the moving parts of a business. By simplifying complexities and freeing up blocked "energy" in workflows, she helps businesses flow more naturally and efficiently, creating alignment between purpose, operations, and growth for sustainable success.
Lianna’s dual expertise allows her to serve as a bridge between inner wisdom and external success. Whether harmonizing energy or optimizing operations, her mission is to empower clients to reconnect with their inner knowing, unlock their potential, and create meaningful, sustainable growth in all aspects of their lives.
